Sometime last year, Netflix began testing a new form of subscription plan in India, allowing users to stream movies and TV exclusively on their mobile devices for a fraction of the cost of the service’s standard subscription. India’s new mobile-only Netflix subscription costs roughly 199 rupees ($2.99) per month.
As reported by The Hollywood Reporter, during a conference in Delhi, Netflix CEO Reed Hastings spoke about the success of the new subscription plan and how he hopes to bring the new mobile-only service to other countries in the coming years. However, he didn’t elaborate on which markets would be targeted next.
Source: Screenshot via Netflix
“If we have amazing content from around the world, people are willing to pay for that. In the U.S., cable television costs about $75. Here [in India] it’s about $3-$5. In the U.S., people pay $50 for mobile phone access. Pricing is very low here, and the market is very large. That’s why our 199 rupees a month [mobile-only] pricing is very competitive.”
What are your thoughts on Netflix’s mobile-only plans? Do you think it could succeed in North America? Let us know in the comments below.