The Walking Dead

‘Fear The Walking Dead’ Is Officially The Highest Rated Cable Premier Ever

http://www.forbes.com/sites/insertcoin/2015/08/23/the-secret-weapon-of-fear-the-walking-dead/ Via Forbes

Many people were skeptical about a Walking Dead spinoff, thinking that maybe too much of a good thing might actually end up being bad. Those people were proven pretty wrong.

With the marketing power of it’s original series behind it, Fear The Walking Dead debuted on Sunday night to big numbers. Not just big numbers. Like a massive herd of walkers taking over entire major cities kind of numbers. The grand total? 10.1 million viewers tuned in to see what the Walking Dead zombie apocalypse looks like on the other side of the United States.

The 90-minute opening episode of Fear The Walking Dead just set the record for the biggest audience ever for a series opener, and also scored at the top of a number of other key categories. AMC, the network that is home to both Walking Dead series, now can claim to have three of the top five series openers in cable history for the coveted 18-45 demographic — FTWD at #1, Better Call Saul at #2, and The Walking Dead at #5.

Charlie Collier, president of AMC, released the following statement congratulating the cast and crew of what looks like another potential huge hit for the network that also brought us Mad Man and Breaking Bad.

“Thank you and congratulations to Robert Kirkman, Dave Erickson, the brilliant executive producers and the entire cast and crew of ‘Fear the Walking Dead’. It is increasingly difficult to evaluate a show’s success on night one. However, we are releasing these live/same day ratings because ‘Fear the Walking Dead’ delivered record-breaking numbers that are all the more special in this era of time-shifted viewing and audience fragmentation. To have a companion series to the #1 show on television driving communal, urgent viewing, social activity and pop cultural relevance of this magnitude is truly differentiating. Of course none of it is possible without the fans, whose passion leads to these remarkable results.”

Now the question will be whether they can maintain that success as the series rolls on.

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