Google Rebrands: Say Hello To ‘Alphabet’

‘G is for Google’ is the Google’s new tagline, signaling the company’s massive change-up as a wholly-owned subsidiary of Alphabet.

On Monday, Google co-founders Larry Page and Sergey Brin announced the corporate restructuring, which will see the pair become Alphabet’s CEO and President, respectively. Control of Google will be handed to Sundar Pichai.

Essentially, the move will allow Page and Brin, being the ambitious innovators that they are, to better manage Google’s numerous projects and initiatives, such as self-driving cars and anti-aging technology. Considering Google’s founders have come under pressure from investors in the past for their riskier ventures, the Alphabet restructuring will give stakeholders a better picture of how the company’s money is being spent.

While the move has perplexed many industry analysts, Google users can at least rest easy, as Google’s suite of products and services will not be altered in any meaningful way by the change.

In typical Google fashion, Alphabet’s official site defies convention with its unique URL:

(Via: The Guardian)

Nick Steinberg (@Nick_Steinberg)

Nick Steinberg (@Nick_Steinberg)