Did Apple Just Kill Their Plans To Build a Car?

One of the worst kept secrets in Silicon Valley (the actual place, not the HBO show) was that Apple had started an automotive division. Exactly what that division was working on has always been a secret. Was it a smart car? An electric vehicle? A self driving car? A combination of all three? Or something completely revolutionary? (Note: The feature image of this article is nothing more than a concept, not an actual product.)

We may never find out.

According to Bloomberg News, the tech giants have gutted the division, cutting hundreds of jobs and reassigning others:

Hundreds of members of the car team, which comprises about 1,000 people, have been reassigned, let go, or have left of their own volition in recent months, the people said, asking not to be identified because the moves aren’t public. 

The new shift and deadline come after months of strategy disagreements, leadership flux and supply chain challenges inside Apple’s unmarked car labs in Sunnyvale, California, a short drive from its Cupertino headquarters.

The electric and self-driving automotive trend will continue, with or without Apple. Companies like Google, Uber, and Tesla continue to pump money into R&D for these news types of vehicles. Some models are already available to the public.

Devon Taylor (@DevonTaylor113)

Devon Taylor (@DevonTaylor113)

Devon has been writing about random things online since 2013. His favorite video game is Rocket League, his favorite TV show is The Sopranos, and he hated the last season of Game of Thrones. Follow him @DevonTaylor113.