In the wake of a chaotic and occasionally controversial UFC 200 Pay Per View, the rumors of the past several months have finally been confirmed, as controlling interest in UFC has been sold to a consortium headed by sports and event management group WME-IMG, which UFC star Ronda Rousey among their clients. UFC, and Dana White, had steadfastly denied all reports of the impending sale up until today, with White confirming the sale on social media.
Now-former UFC majority owners Lorenzo and Frank Fertitta will retain a minority stake in the company, while White will stay on as President, at least for now. A 10% share of UFC is still owned by the Abu Dhabi government, with the rest controlled by the new ownership group.
UFC 200, which saw its main event change three times in the days leading up to the event (and four times overall, after Conor McGregor briefly “retired” and was pulled from the show), still managed to set records for the company by drawing 18,202 fans and grossing 10.8 million in ticket sales.