It wasn’t that long ago that Anthem, the company that ended up owning TNA Wrestling after a strange power struggle that included former Smashing Pumpkins lead singer Billy Corgan, announced they were not only getting rid of the immature “TNA” moniker (which technically stood for Total Nonstop Action) and adopting the new moniker of Global Force Wrestling (GFW).
GFW was actually Jeff Jarrett’s intellectual property, and the renaming was technically a merger between the two promotions. They went through an entire rebranding process, even making new championship belts for all the titles that were formally Impact Wrestling championships. Now it seems like Anthem is ditching the GFW branding and going right back to being Impact Wrestling.
Jarrett has been ousted from the company, for a variety of reasons. It sounds like the merger was never legally completed, and now Double J is refusing to let them continue using the GFW name. Anthem issued a couple of press releases earlier this week that were conspicuous in their lack of using “GFW” or “Global Force” in them at all. Instead, they only referred to “Impact Wrestling,” which is still the name of their flagship show.
Stay tuned to Goliath for information on next week’s TNA/Impact/Anthem/Global Force/Not WWE Wrasslin’/Who’s in Charge Here?/Confusing Branding Wrestling name change! It’s bound to happen.