The blue brand hasn’t come close to beating Raw in the ratings since the first week of the Brand Extension, but that doesn’t mean the ratings still aren’t good news for WWE and the USA Network. This week, Smackdown saw a very slight increase in both viewership and demographics, halting the downward trend that the show had been on and likely establishing a reasonable area where the show’s ratings will probably end up on a regular basis. The good news is, that number, even with the Olympics stealing viewers from all programming on TV, is still higher than the show was pulling in before the brand split, making the whole thing at least a moderate early success. Overall for the evening, Smackdown garnered a 0.82 rating in the 18-49 demographic and averaged 2.47 million viewers, good enough for the #1 spot in original cable programming for the evening.
All numbers are courtesy of Showbuzz Daily.