In case you missed it, Raw was live from Los Angeles this week and featured a few celebrity guest appearances. Most notably, recent L.A. Laker draft pick Lonzo Ball showed up with his little brother LaMelo and his somewhat-crazy father LaVar. With a bizarre segment that featured a 48-year-old LaVar taking off his shirt and threatening to fight The Miz, along with with LaMelo dropping some racist slurs into a live mic (which the WWE immediately issued an apology for), the WWE hoped that the the additional star power of the Big Baller Brand trio would spike the ratings a little bit.
Unfortunately, LaVar and family seemed to have little effect on the numbers. According to ShowBuzzDaily, Raw averaged 2.97 million viewers this week, which was actually down from the 3.10 million rating of last week. That’s a shame, since LaVar is turning into a fantastic pop culture heel of his own, constantly pumping up the basketball careers of his three sons and plugging their Big Baller Brand line of sports apparel at every chance. Earlier this year, the company released their first signature sneaker, the Z02, which was controversially priced at $500.
Given that the segment with the Ball family was a trainwreck (plus, ya know, the casual use of the N-word on live TV), it’s unlikely that we’ll see LaVar and his minions back on WWE television anytime soon.