Ever since the Monday Night Wars, wrestling fans have been obsessed with television ratings. But it’s not their fault, WWE has continued to make ratings a focus in their product, after all, they are the highest-rated wrestling program on television. However, over the past years, things have not been sunshine and roses as far as WWE’s ratings are concerned. The heady days of the Attitude Era are long gone, and episodes of Raw are setting records for the lowest ratings of the modern era. Headlines scream about the new lows that WWE seems to be sinking to on a regular basis, and the WWE stock price jumps up and down like a yo-yo every time the question of ratings comes up at quarterly meetings. But despite all the uproar, WWE shouldn’t be worried, because in the end, WWE’s weekly television ratings end up meaning absolutely nothing to them. Confused? Let us explain.
7. Raw’s Ratings Are Still Better Than (Almost) Everything Else On Cable
While wrestling is nowhere near as popular as it was during the Monday Night Wars, it is still a top five cable program. Even at its worst, Raw’s ratings are still far and away the best on USA Network, often by significant amounts. Comparing Raw to broadcast ratings and programs like Monday Night Football is a foolish strategy, because even at the most popular wrestling has ever been, it never even came close to matching those numbers. WWE may pretend it’s competing with the NFL every Monday, but even they know that just because they have more Twitter followers, doesn’t make them a threat. However, they can (and should) still point to 95% of cable programs and say “we’re way better than all of those”, and they would be absolutely correct, as long as they’re not talking about The Walking Dead.