Sometimes, a new gimmick or heel/face turn is just what the doctor ordered. Superstars can get stale after all, and a change is exactly what they need to get over with the crowd or take them to the next level. A heel turn helped The Rock become the star he is today, while a new gimmick elevated Stone Cold to greatness. However, sometimes this doesn’t always work out and, even if a character is cheered or liked, they look like they’re in desperate need of change. Here are some superstars who need just that.
10. Apollo Crews
It’s somewhat sad to say that for all that he has a great look and some incredible (although still fairly raw) wrestling skills, Apollo Crews doesn’t actually have much of a character beyond “guy who smiles a lot”. Frankly, he should not have been called up from NXT so quickly, and spent more time developing an actual gimmick down there in front of the more forgiving NXT crowd, but since his WWE debut, he’s closer to being forgotten about than becoming the next big star he seemed destined to become. Fortunately, it’s not an irretrievable situation, because Crews is still basically a blank slate, character-wise, which is much easier to change than an established and memorable failure. We’re not saying you need to put him in a costume or something, but what’s his “hook”? Why should we care about Apollo Crews, other than “he seems like a nice guy”? It doesn’t have to be that complicated, at the very least, give us a reason why he’s so darned happy all the time. Maybe a manager or a valet to do the talking for him and offer a different perspective. Whatever the case, it needs to happen soon, before Apollo becomes lost in the shuffle.
http://www.wwe.com/superstars/apollo-crews Source: WWE.com
