As Mel Brooks once said in the classic movie Spaceballs, merchandising is where the real money is made. And nobody knows that better than WWE, who has parlayed the catchphrases, logos, and personalities of their Superstars into a multi-million dollar merchandising juggernaut. Chief among their interests are the sheer number of t-shirts plastered with anything that could potentially relate to one of their wrestlers. But in the rush to market every possible part of their product, some truly terrible decisions have been made. Witness, now, the wrestling t-shirts that should never have been made, yet so many people actually bought.
10. John Cena – Ruck Fules
It seems hard to believe, now that he has a new rainbow-colored t-shirt every couple of months, but there was a point where WWE had trouble coming up with a best-selling shirt for the man who would become their cash cow, John Cena. In fact, many of Cena’s early t-shirts are truly terrible, and this one is worse than most. In a deliberate attempt to show Cena’s character as edgy, and possibly recapture some of that crassness that made the Attitude Era so popular, we have this shirt, which can best be described as “WWE blatantly tries to get a curse word past the censors”. Never mind that Cena had never even used the phrase before in his life (because, quite frankly, what sane person would), the shirt wasn’t half as clever as it pretended to be. Oh, and then WWE would blur the words on the shirt when it was on TV, in an attempt to make it seem like it was “too hot for TV”. In reality, the networks didn’t care.