The Attitude Era was the absolute peak of WWE. It took the company into the stratosphere and made Vince McMahon a legitimate billionaire, becoming a massive corporate megalith in the process. In the years following the Attitude Era, WWE has constantly struggled to attain the heights they saw during that time period, while some fans pine for those glory days, when wrestling was “mainstream” and a significant part of the public discourse. And hey, we were right there with everyone else, at the time. However, looking back at the Attitude Era, there was a lot of really bad stuff underneath all the great memories. Sure, WWE could get away with a lot when they had “Stone Cold” Steve Austin and The Rock revolutionizing the wrestling business on the top of the card, but there were actually a large number of things about the Attitude Era that we’d be happy to never see in professional wrestling again.
10. Nonsensical Booking
The Attitude Era’s booking style was based upon the idea of throwing as many different things at people as you could in a short amount of time. The belief was that when presented with so much content, everyone would find something to like, and even if there was something they didn’t care for, it would be gone so fast that it wouldn’t affect your overall enjoyment. The problem was, a lot of the writing ended up not making any sense if you sat down and thought about it, and sooner or later, people did just that. It also didn’t help that because so many ideas were being presented on a regular basis, when combined with the far-too-fluid alignments of the wrestlers (which we’ll get to), it meant that a lot of storylines would be dropped without explanation, cut short because someone backstage had an idea that required using those wrestlers in a completely different story that had nothing to do with what they were already involved in. Does your head hurt yet? We know ours does.