Remember those Lincoln commercials that went internet viral last year? They featured the always-handsome Matthew McConaughey driving around, waxing poetic about things like hugging trees and spouting phrases like “sometimes you actually have to go back to actually move forward.”
Along with being original, although non-conventional, the ads become an internet sensation, leading to multiple spoofs and parodies. Even Saturday Night Live did a version featuring Jim Carrey.
But this piece new ad. This new piece of junk — just terrible. What made the old ads great were McConaughey’s silky smooth voice talking about nonsense. The new ad features precisely zero talking. No dialogue. Not even a monologue. Just nothing.
Boooooo Lincoln. Let McConaughey speak! You can watch it below. But you probably shouldn’t.