Suicide Squad

‘Suicide Squad’ Suffers Massive 2nd Weekend Box Office Drop

Suicide Squad remained in the top spot at the North American box office this weekend with an estimated $43.8 million in earnings, but its steep decline from its opening weekend gross could indicate that the latest entry in the DC Extended Universe will struggle to break even.

The Warner Bros. film suffered a massive 67% second weekend drop, only two points lower than Batman v Superman: Dawn of Justice’s 69% decline earlier this year.

Although Suicide Squad had the biggest August opening weekend ever, with $222.9 million in domestic grosses only a week after release, its steep decline in attendance suggest that negative reviews and bad word-of-mouth are ultimately hurting the earning potential of Warner Bros.’ DC films. It’s important to note that Suicide Squad was always going to have a massive opening weekend, as Warner Bros. did a great job marketing the film to interested audiences who were going to see it regardless of what kind of reviews it received. Subsequent weekends are tied to whether or not audiences actually enjoy the movie and want to return for repeat villains or tell friends and families to go and see it.

Suicide Squad has earned an estimated $465.4 million and reportedly has to make between $750-800 million to break even. Whether or not the film reaches that goal, it will have steep competition in the weeks ahead if Sony Picture’s surprise hit Sausage Party ends up having serious legs. The R-rated animated comedy debuted in second place with an estimated 33.6 million, the biggest opening ever for an animated film in August.

Here are the weekends top 10 highest-grossing movies at the North American box office, according to comScore:

1. Suicide Squad $43.8 million

2. Sausage Party $33.6 million

3. Pete’s Dragon $21.5 million

4. Jason Bourne $13.6 million

5. Bad Moms $11.5 million

6. The Secret Life of Pets $8.8 million

7. Star Trek Beyond $6.8 million

8. Florence Foster Jenkins $6.6 million

9. Nine Lives $3.5 million

10. Lights Out $3.2 million

(Source: IGN)

Nick Steinberg (@Nick_Steinberg)

Nick Steinberg (@Nick_Steinberg)