It’s no secret that Solo hasn’t been having a great time at the box office but according to a new report, it looks like the latest Star Wars film will lose more than $50 million over the course of its theatrical run.

The Hollywood Reporter claims that Solo will cost Disney north of $50 million after factoring in the film’s $250 million and similarly expensive marketing. As of its second weekend in theaters, Solo’s domestic haul sits at $148.9 million, with a global total of $264.2 million.

The loss projection comes by way of Wall Street analyst Barton Crockett, though his figures are actually modest compared to some other industry sources that suggest the total loss could end up being over $80 million. The film is expected to peak around $400 million globally, far short of the $1 billion+ totals put up by the previous three Disney-made Star Wars movies.

Interestingly, analyst Doug Creutz of Cowen & Co. places the blame primarily on Solo’s lackluster marketing campaign rather than franchise fatigue, which is sure not to sit well with the vocal minority of Star Wars fans who hated The Last Jedi, called for a boycott, and were quick to take credit for Solo’s box office woes.

Disney, which owns Lucasfilm, is in a strong position to weather losses and isn’t expected to take a write-down for the Solo shortfall. The company already has two of the year’s highest grossing films in Black Panther and Avengers: Infinity War, both of which have grossed well over $1 billion worldwide (Infinity War is projected to become the first summer movie in history to cross $2 billion). Disney’s next film, Pixar’s Incredibles 2, is expected to be one of the biggest films of the summer when it releases on June 15th.

With Star Wars: Episode IX a year and a half away from release, Disney and Lucasfilm now has time to regroup and figure out what went wrong with Solo. For more on the Han Solo origin story, check out all the film’s Easter eggs that you may have missed and the 12 questions raised by the film that didn’t really need to be answered in the first place.

Source: The Hollywood Reporter


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