Star Wars

REPORT: ‘Star Wars: The Force Awakens’ Not Expected To Beat ‘Avatar’ Box Office Record

http://www.bbc.co.uk/newsbeat/article/34582853/star-wars-the-force-awakens---a-message-to-the-haters Source: bbc.co.uk

Although Star Wars: The Force Awakens has been shattering box office records and managed to bring in a staggering $1.75 billion worldwide so far, it still has a long way to go to catch James Cameron’s 2009 fantasy sci fi feature Avatar, which remains the all-time leader with $2.79 billion in box office receipts. Many analysts are expecting Star Wars to overtake the No. 2 spot, currently held by Cameron’s 1997 romance Titanic, but does it still have a chance of toppling Avatar?

The expectation for The Force Awakens now is that it won’t end up catching Avatar after all, as Star Wars isn’t as strong a brand in Asia and Latin America as it is in North America and analysts expect that it won’t stay in theaters long enough in those territories to reach Avatar‘s heights. Even the most optimistic projections show that The Force Awakens will top out at $2.4 billion, $300 million shy of Avatar’s take.

Star Wars: The Force Awakens made its first billion in a record 12 days and has added another $700 million-plus in an additional 14 days. As in all box-office trajectories, the higher the altitude, the tougher it becomes to rack up sales at the kind of breakneck pace as in the beginning of the run,” says Rentrak’s Paul Dergarabedian.

Dergarabedian added:”No matter what, the film is an absolute, all-out blockbuster without peer in terms of the sheer speed at which it has crossed all of these major box-office milestones. With very few box-office frontiers to conquer, including the $1 billion mark in North America, and a penciled-in reservation in the exclusive $2 billion club, if Force Awakens winds up sandwiched between the two biggest movies of all-time, Avatar and Titanic, no one associated with the film will be singing the Jedi blues. They’ll be celebrating this dream scenario result.”

Regardless of whether Star Wars is able to catch Avatar or not, Disney and Lucasfilm are likely ecstatic about the film’s success either way. Star Wars is back and the gigantic earnings for The Force Awakens are proof.

(via: The Hollywood Reporter)

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