Many outlets’ Justice League reviews are now live — we’ll be posting our later today — but the film’s Rotten Tomatoes score won’t be revealed until opening day on Thursday.
According to The Hollywood Reporter, the reason for the delay is not due to the aggregate review score being low (although that may very well be the case) but because of Rotten Tomatoes’ new Facebook show See It/Skip It. Rotten Tomatoes is deliberately withholding the score reveal until the end of the show, which airs late Wednesday night, in order to entice people to tune in. The score will then be posted to the Rotten Tomatoes website the following day on Thursday.
Justice League isn’t the first film to experience this, as Bad Moms Christmas, Thor: Ragnarok, and Murder on the Orient Express all had their scores revealed at the end of episodes of See It/Skip It. If it weren’t for the show, Justice League’s Rotten Tomatoes score would have been revealed by Wednesday morning.
It’s unclear if Warner Bros. knew about the delay beforehand.
Of course, some have been quick to point out that since Warner Bros. owns a minority stake in Rotten Tomatoes, this may have been a biased decision on the studio’s part:
Looks like we have to wait an entire day after the #JusticeLeague embargo lifts to see the Rotten Tomatoes score. They are trying to promote their "meh" show, SeeIt/ScreenIt, where they will reveal the score at 12:01am on Thursday. Absolutely ridiculous & screwing fans over…. pic.twitter.com/0FnAp1P1wp
— DR Movie News (@DrMovieNews) November 14, 2017
When you find out people use Rotten Tomatoes instead of Metacritic pic.twitter.com/oPjQ1GgCbc
— Breaking Banter (@Breaking_Banter) November 14, 2017
Justice League is tracking to open ahead of Wonder Woman but behind Batman v Superman: Dawn of Justice. With a production budget reportedly in the $300 million range, Warner Bros. needs the film to be a massive hit, and it will be interesting to see whether or not the Rotten Tomatoes score — good or bad — will have a significant impact on Justice League’s box office performance.
Source: The Hollywood Reporter