Movies

Birds of Prey’s Box Office Struggles Lead To New & Less Wordy Title

Source: Screenshot via Warner Bros.

Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) is one of the strangest movie titles we’ve ever heard, and after less than a week in theatres, Warner Bros. has already decided to hit the reset button. After only managing to pull in roughly $33 million at the box office this past weekend, Warner is officially rebranding the film as Harley Quinn: Birds of Prey.

As you can see below, thanks to Stitch Kingdom via Twitter, the AMC app has changed the title of the film as requested by Warner Bros.

Directed by Cathy Yan and based on the DC Comics team of the same name, Birds of Prey stars and stars Margot Robbie, Mary Elizabeth Winstead, Jurnee Smollett-Bell, Rosie Perez, Chris Messina, Ella Jay Basco, Ali Wong, and Ewan McGregor.

Source: Screenshot via Warner Bros.

Some fans might remember this happening a few years back when Tom Cruise’s 2014 sci-fi film Edge of Tomorrow, which has since become a fan favorite, was rebranded as Live Die Repeat for home release following a disappointing box office showing. The film went on to gross nearly $370 million worldwide and becoming a financial success.

Do you think rebranding Birds of Prey will turn things around? Are you planning to see the movie in theatres? Let us know in the comments below.

Riley Jones (@moviemanjones)

Riley Jones (@moviemanjones)

Riley is the Managing Editor of Goliath. When he's not at the movie theatre or binging some new tv series, he likes to spend his time shooting hoops and play MTG. He doesn't like 'Breaking Bad,' loves 'The Simpsons,' hates mayonnaise, and has been repping the Toronto Raptors since '95. Follow him on IG and Twitter @moviemanjones.

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