Batman v Superman: Dawn of Justice ran into a little box office kryptonite in its second weekend on the market.
The epic superhero blockbuster from Warner Bros. and DC Comics had a sensational opening weekend at the box office, earning an estimated $170 million domestically. Projections had the film pegged at a drop between 58-68% this weekend, which is a pretty common range for most films. Unfortunately for Warner Bros., the film ended up on the wrong side of that estimate, earning $52.3 million, which puts it at a 68.4% drop from last weekend. This means that Batman v Superman now has the fifth largest drop of all-time for a film opening over $100 million; only Harry Potter and the Deathly Hallows Part 2 and three of the Twilight films have faired worse.
This also places the film on par with last year’s Fantastic Four, a superhero film that was also critically-panned, with that film suffering a 68.2% drop off. While poor critical reviews and word of mouth certainly played a role in BvS‘s poor second weekend performance, it’s also important to bear in mind that the film had almost zero competition this weekend, which suggests that most of the people who wanted to see the film did so on opening weekend.
It will be interesting to see how the film fares going into its third weekend and whether or not it has the legs to reach $1 billion worldwide, a figure some analysts claim it needs to hit in order to turn a profit. Although Batman v Superman has earned a respectable $680 million worldwide so far, its poor second weekend performance suggests that the film will struggle to hit its target, if it does at all.
For a full breakdown of this weekend’s box office numbers, be sure to visit BoxOfficeMojo.