At this point in time, there’s probably not much use in complaining about product placement in movies. The battle has been lost and product placements are now ubiquitous in films. Marketers invest heavily to get their products featured in popular movies or to have movie characters hold up their product for a few seconds. Filmmakers justify the exercise by saying it gives their movie a more realistic look and feel. Nevertheless, some product placements go overboard to the point that their product placement is distracting and downright insulting to audiences. And here are 10 of the worst product placements ever in the movies.
10. Wings (1927)
Know what was the first movie to feature a crass product placement? Believe it or not, it was the 1927 silent film Wings. And know what the first product was to be advertised in a not so subtle way within a movie? It was Hershey chocolate bars. After all, there’s nothing World War I fighter pilots like more after working up an appetite than to chow down on a Hershey chocolate bar or two. And that’s exactly what happens in this silent melodrama about two friends who enlist in the Great War and then fall in love with the same woman. A popular film when released, Wings showed marketers and advertisers the power or product placement in the movies. Good move, Hershey!