Creating and making a hit movie is no easy task. Lots of hard work, time, and money (tons of money) go into making a hit film in Hollwyood. Even if all the hard work goes smooth and your actors put on a great show, there is no guarantee your movie will take off like you believe it should. One big part of a movie’s success (or lack thereof) is something not many people will think about — the marketing. How a movie is portrayed in print ads or commercials can have a big impact on whether the potential audience is even interested or not. A great marketing campaign can help get tens (or hundreds) of thousands more people to line up at the box office, which can help make it a financial success. With that in mind, this article will take a closer look at 10 of the best movie marketing campaigns in history. Some are newer, some are older, but they are all great!
10. Paranormal Activity
We open this countdown by looking at Paranormal Activity, which took the horror genre by storm back around a decade ago. This film generated a ton of buzz online by releasing “found footage” style trailers, in an effort to make the film look more like a documentary than a traditional, fictionalized scary movie (similar to a film you will hear about later in this article). These trailers also didn’t offer much from the movie like most trailers, but instead, showed snippets of audience reactions. These reactions included people screaming and jumping out of their seats, alluding to how scary the film was. This campaign was a huge success and this film got a ton of attention, and many people thought the film was real footage when they went to see it for the first time.