Movies

Since the 1930s when studios released the Shirley Temple doll to capitalize on the fame of the young star, toy-makers have attempted to merchandise movies to the hilt in order to maximize revenue. After all, people will pay about 50 percent more for a toy linked to an entertainment property — like a movie or […]

Since Memorial Day weekend 1977 when fans around the United States first read a block of scrolling text on a theater screen, “Star Wars” has grown into one of the best-selling toy lines in history. In 1978 alone, Kenner sold more than 26 million action figures. By the time the original vintage toy lines were discontinued in […]