We’re not really sure if this is a stroke of brilliance on Sega’s part or evidence of the down-on-their-luck publisher publicly losing its mind but either way, this video is a winner:
The bizarre viral resurgence doesn’t end with this video however, as many Twitter users have noticed that the official Sonic the Hedgehog account has been acting rather strange lately, posting weird fan art and calling out gametrailers.com for badmouthing Sonic Generations:
— Sonic the Hedgehog (@sonic_hedgehog) July 27, 2015
— Sonic the Hedgehog (@sonic_hedgehog) July 21, 2015
Whether we’re witnessing Sega’s cultural resurgence or the last desperate gasps of a dying company is anyone’s guess, but it’s certainly entertaining to watch.