What is even happening here? Are people disappearing because they’re getting sucked into an inter-dimensional video game portal? Are they becoming one with The Force? Is this a scrapped trailer for HBO’s The Leftovers?
Whatever’s going on in this delightfully odd trailer for Star Wars Battlefront, which releases on PS4, Xbox One, and PC Tuesday, November 17, it’s hard to deny that this is some effective marketing that tugs on our Star Wars nostalgia strings. Plus, having Anna Kendrick in your bizarre video game commercial can’t exactly hurt.