‘Pokemon GO’ Is Insanely Popular And This Data Proves It

Pokemon GO has taken the world (or at least the regions where it’s currently available) by storm since the mobile app was released last week, with millions of people obsessively trying to catch ’em all. To say the new Nintendo app for iOS and Android devices is popular would be a vast understatement, with new data backing up just how massive of a cultural obsession Pokemon GO actually is.

According to information compiled by SimilarWeb, Pokemon GO has already surpassed Tinder in terms of active users on US Android phones and is on course to overtake Twitter, being used on 3% of all measured phones.

http://ca.ign.com/articles/2016/07/11/pokemon-go-about-to-overtake-twitters-daily-active-users-on-android Source: SimilarWeb

So far, Pokemon GO has been installed on approximately 5% of US Android phones, or around 5.4 million devices. However, this data only reflects the situation two days after the game’s launch, so the install base is almost certainly much higher by now. Currently, statistics aren’t available for iOS devices, but considering Pokemon GO has been at the top of the Free and Top Grossing charts since launch, the usage data is probably quite similar.

Evidently, Pokemon GO’s early success has been a boon for Nintendo, as the company’s shares jumped 10% overnight after the app’s release and are currently up 25% overall since the beginning of last week. Hopefully Nintendo and developer Niantic can use some of that extra cash to improve the game’s many server issues so it can get in the hands of European and Asian (and Canadian) users as quickly as possible.

Nick Steinberg (@Nick_Steinberg)

Nick Steinberg (@Nick_Steinberg)