Quick question: You have one of the hottest toys of an entire holiday season and the thing is flying off store shelves so fast that you can’t keep up, resulting in an even hotter resale/eBay market? What do you do?
Well, if you’re Nintendo, you apparently just stop making them.
That’s right. Nintendo announced on Thursday that it would no longer be producing the NES Classic, the nostalgically cute plug-and-play version of their breakout product.
Here is Nintendo’s statement, via IGN:
Throughout April, NOA territories will receive the last shipments of Nintendo Entertainment System: NES Classic Edition systems for this year. We encourage anyone interested in obtaining this system to check with retail outlets regarding availability. We understand that it has been difficult for many consumers to find a system, and for that we apologize. We have paid close attention to consumer feedback, and we greatly appreciate the incredible level of consumer interest and support for this product.
Even more confusing is that this was apparently their plan all along. A Nintendo rep told IGN: “NES Classic Edition wasn’t intended to be an ongoing, long-term product. However, due to high demand, we did add extra shipments to our original plans.”
Gamers are literally lining up the hand over their money for this thing, and in some cases are paying $200 or $300 online to get their hands on one now, and Nintendo decides to just stop selling them because they were intended as a single run, limited time product? Does Nintendo hate money? We assume they do.