Video game publisher Electronic Arts has responded to last Sunday’s shooting at a Madden tournament in Jacksonville, Florida by setting up a fundraising initiative to support victims of the tragic event.

EA made the announcement on Twitter, pledging $1 million to kickstart the fund, which it’s calling the Jacksonville Tribute. The publisher also announced that it will be setting up a way for others to contribute their own donations to help “the victims, including the families of Taylor Robertson, Elijah Clayton, and all those who were affected.” Further details will be revealed “very soon.”

A livestream event scheduled for Thursday, September 6 has also been set up in support of the Jacksonville Tribute, with EA stating that it hopes to bring the community together through “uniting in play.”

Last Sunday’s incident saw a participant at the Madden tournament turn a gun on attendees, killing Taylor Robertson and Elijah Clayton, as well as injuring 10 others (all of the injured victims are expected to survive) before turning the gun on himself. The incident has led to an outpouring of support from the gaming community at large, as well as prompted organizers to look at increasing security measures for future events. The upcoming PAX West Convention recently confirmed that there will be increased private security and law enforcement at the event.