Legendary and iconic car maker Ferrari celebrates its 70th anniversary in 2017. It was back in 1947 that the very first Ferrari race car was produced. Founded by Italian race car driver Enzo Ferrari, the company has since gone on to become one of the leading high-end car manufacturers in the world. Today, Ferrari is the world’s most powerful brand according to Brand Finance. The most expensive car ever sold was a 1962 Ferrari 250 GTO, which was bought for $35 million by American communications magnate Craig McCaw back in 2012. But getting to this vaunted position was not an easy journey for Ferrari. Here are 10 amazing facts that you likely didn’t know about Ferrari.
10. The Trademark Red Color Wasn’t The Company’s Idea
Today you can buy a Ferrari in a few different colors, such as bright yellow, black, and metallic grey. There still isn’t a huge selection of colors to choose from, though. And, of course, the most iconic color for a Ferrari is still red. In fact, most diehard collectors feel that the only true color for an iconic machine like a Ferrari is their trademark red. Any other color is sacrilege. Today, 45 percent of Ferraris sold are red. What you may not know, though, is that originally all Ferraris were made red. There was no other color choice in the beginning. The official name for the red paint is “Rosso Scuderia.” And while the color red may be synonymous with the Ferrari brand these days, it was never a brilliant marketing scheme or anything. Red just happened to be the color that the International Automobile Federation assigned to all Italian grand prix race cars in the early years of auto racing. So basically the fact that Ferrari produced Italian race cars determined that they be painted red, and the rest was history.