Effective October 19, Netflix customers will begin paying a bit more for their monthly subscription to the popular streaming service.

The standard plan, which allows users to stream HD TV shows and movies to two devices at the same time will rise increase from $9.99 per month to $10.99 per month, while the premium plan (streaming up to four devices in HD and UHD when available) will be bumped up two dollars from $11.99 to $13.99 per month. Current customers will reportedly be informed of the price change in the middle of October, but anyone who signs up from today onward will already see the updated prices. The basic plan will not see a price hike.

This marks Netflix’s first major price increase since 2014. With these new changes, a premium Netflix subscription will still cost less than HBO Now ($15 per month), but cost more than Hulu Plus ($11.99 per month).

Unfortunately, with the large amount of exclusive content Netflix is putting out these days, it’s becoming more difficult to justify not having an account, but at least the option is still there to opt out at any time if this recent price increase is rubbing you the wrong way.

(Via: Entertainment Weekly)