Last week, the commissioner of SmackDown Live Shane McMahon snapped and assaulted Kevin Owens, who had been insulting the entire McMahon family name. Owens threatened to press charges (all kayfabe, of course) and general manager Daniel Bryan was told by Vince McMahon that he had to suspend Shane.

The suspension didn’t satisfy Owens, who threatened to seek legal action against the WWE itself and the entire McMahon family. That’s when Vince promised he would appear on SmackDown this week and address Owens personally. It was a big deal, since Vince barely appears on TV anymore and hasn’t been on SmackDown in years.

The last segment of the show was Vince and Owens facing off, with Vince presenting somewhat of a swerve. He didn’t suspend his son for assaulting Owens, but for failing to finish the job. He threatened to fire Owens if he dared to press charges against the McMahon family, and ordered a Hell in a Cell match between Owens and Shane. Owens agreed on one condition — that he be allowed to beat a McMahon senseless if he was provoked.

Vince agreed. And then this happened.

Owens followed up a brutal headbutt with a superkick and a frog splash, leaving Vince bleeding on the mat. To add to the realism of the angle, Stephanie McMahon (who is not a part of SmackDown management according to the storylines) emerged from the back to help her father.

We feel the need to point out that Vince is a 72-year-old man that just got busted open the hard way on national television for the sake of building hype for a wrestling feud. Say what you will about Vince, but don’t doubt his passion for the business.